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Privacy Notice

1. Introduction

We would like to use the information below to provide you "data subject" with an overview of our processing of your personal data and your rights under data protection law. It is generally possible to use our website without entering personal data. However, if you wish to make use of special services offered by our company through our website, it may be necessary to process personal data. If it is necessary to process personal data and there is no legal basis for such processing, we will generally obtain your consent.

Personal data, such as your name, address or email address, is always processed in accordance with the EU General Data Protection Regulation (GDPR) and in accordance with the country-specific data protection regulations applicable to the "Uhlmann Pac-Systeme GmbH & Co. KG". The aim of this Privacy Notice is to inform you about the scope and purpose of the personal data we collect, use and process.

As the data controller, we have implemented numerous technical and organisational measures to ensure the most complete possible protection of the personal data processed via this website. Nevertheless, Internet-based data transmissions can in principle have security gaps so that absolute protection cannot be guaranteed. For this reason, you are free to submit personal data on alternative ways, such as by phone or by post to us.

2. Data controller

The data controller, as defined by the GDPR, is:

Uhlmann Pac-Systeme GmbH & Co. KG

Uhlmannstraße 14-18, 88471 Laupheim, Deutschland

Data controller´s representative:
Michael Mrachacz (CSO)
Cristian Reiter (CTO)
Alexander Schöllhorn (CFO)

3. Data protection officer

You can contact the data protection officer by post at the above address with the addition -Data Protection Officer- or by e-mail: datenschutz(at)uhlmann.de

You can contact our data protection officer directly at any time with any questions or suggestions regarding data protection.

4. Legal basis for processing

Art. 6 (1) lit. a) GDPR (icw § 25 (1) Telecommunications Digital Services Data Protection Act (TDDDG) (formerly TTDSG) serves our company as the legal basis for processing operations where we obtain consent for a specific processing purpose.

If the processing of personal data is necessary for the performance of a contract to which you are a party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of another service or consideration, the processing is based on Art. 6 (1) lit. b) GDPR. The same applies to processing operations that are necessary for the implementation of pre-contractual measures, for example in the case of enquiries about our products or services.

If our company is subject to a legal obligation by which the processing of personal data becomes necessary, such as for the fulfilment of tax obligations, the processing is based on Art. 6 (1) lit. c) GDPR.

In rare cases, the processing of personal data might become necessary to protect vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were to be injured on our premises and as a result their name, age, health insurance data or other vital information had to be passed on to a doctor, hospital or other third party. In this case, the processing would be based on Art. 6 (1) lit. d) GDPR.

Finally, processing operations could be based on Art. 6 (1) lit. f) GDPR. Processing operations which are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary for the protection of a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not overweigh. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European law. In this respect, the legislature took the view that a legitimate interest could be assumed if you are a customer of our company (Recital 47, Sentence 2 GDPR).

Our offer is inherently aimed at adults. Persons under 16 years of age may not transmit any personal data to us without the consent of their parents or legal guardians. We do not request personal data from children and adolescents, do not collect it and do not pass it on to third parties.

5. Disclosure of data to third parties

Your personal data will not be conveyed to third parties for purposes other than those listed below.

We will only share/convey your personal data with third parties if:

  1. you have given us your express consent to do so in accordance with Art. 6 (1) lit. a) GDPR,
  2. the disclosure is permissible in accordance with Art. 6 (1) lit. f) GDPR to protect our legitimate interests and there is no reason to assume that you have an overriding interest worthy of protection in the non-disclosure of your data,
  3. in the event that a legal obligation exists for the disclosure pursuant to Art. 6 (1) lit. c) GDPR, as well as

In the context of the processing operations described in this privacy statement, personal data may be transferred to the USA. Companies in the USA only have an adequate level of data protection if they have certified themselves under the EU-US Data Privacy Framework and thus the adequacy decision of the EU Commission pursuant to Art. 45 GDPR applies. We have explicitly mentioned this in the privacy policy for the service providers concerned. In order to protect your data in all other cases, we have concluded commissioned processing agreements based on the standard contractual clauses of the European Commission. If the standard contractual clauses are not sufficient to establish an adequate level of security, your consent can serve as the legal basis for the transfer to third countries in accordance with Article 49 (1) a) of the GDPR. This sometimes does not apply in the case of a data transfer to third countries for which the European Commission has issued an adequacy decision pursuant to Art. 45 of the GDPR.

6. Technology

6.1 SSL/TLS-encryption

This site uses SSL or TLS encryption to guarantee the security of data processing and to protect the transmission of confidential content, such as orders, login data or contact enquiries that you send to us as the operator. You can recognise an encrypted connection by the fact that the address bar of the browser contains a "https://" instead of a "http://" and by the lock symbol in your browser bar.

We use this technology to protect your transmitted data.

6.2 Data collection when visiting the website

If you only use our website for informational purposes, if you do not register or otherwise provide us with information or do not give your consent to processing that requires consent, we only collect data that is technically necessary for the provision of the service. This is regularly data that your browser transmits to our server (in so-called "server log files"). Our website collects a series of general data and information each time you or an automated system accesses a page. This general data and information is stored in the server log files. The following can be recorded:

  1. the browser types and versions used,
  2. the operating system used by the accessing system,
  3. the website from which an accessing system accesses our website (so-called referrer),
  4. the sub-pages accessed via an accessing system on our website,
  5. the date and time of access to the website,
  6. an internet Protocol (IP) address, and
  7. the internet service provider of the accessing system.

When using this general data and information, we do not draw any conclusions about your person. Rather, this information is required to

  1. deliver the contents of our website correctly,
  2. optimise the contents of our website as well as to advertise it,
  3. ensure the permanent operability of our IT systems and the technology of our website, and
  4. provide law enforcement authorities with the information necessary to prosecute in the event of a cyber-attack.

Therefore, the data and information collected will be used by us for statistical purposes only and for the purpose of increasing the data protection and data security of our enterprise to ensure an optimal level of protection for the personal data we process. The data of the server log files is stored separately from any personal data provided by a data subject.

The legal basis for data processing is Art. 6 (1) lit. f) GDPR. Our legitimate interest follows from the purposes for data collection listed above.

7. Cookies

7.1 General information about cookies

We use cookies on our website. Cookies are small files that are automatically created by your browser and stored on your IT system (laptop, tablet, smartphone or similar) when you visit our website.

Information generated from the specific device used is stored in cookies. This does not mean, however, that we will gain immediate knowledge of your identity.

The use of cookies helps us make it more convenient for you to use our website. For example, we use session cookies to detect whether you have already visited individual pages on our website. These are erased automatically when you leave our website.

In addition, we also use temporary cookies to optimise user-friendliness, which are stored on your end device for a specific period of time. If you visit our site again to use our services, it is automatically recognised that you have already been with us and which entries and settings you have made so that you do not have to enter them again.

We also use cookies to statistically record the use of our website and to evaluate our offer for you for the purpose of optimisation. These cookies enable us to automatically recognise that you have already visited our website when you visit it again. The cookies set in this way are automatically deleted after a defined period of time. The respective storage period of the cookies can be found in the settings of the consent tool used.

7.2 Legal basis for the use of cookies

The data processed by the cookies, which are required for the proper functioning of the website, are thus necessary to protect our legitimate interests as well as those of third parties in accordance with Art. 6 (1) lit. f) GDPR.

For all other cookies, the following applies: You have given your consent to this within the meaning of Art. 6 (1) lit. a) GDPR via our opt-in cookie banner.

7.3 Cookiebot (Consent Management Tool)

We use the Consent Management Tool "Cookiebot" of Cybot A/S, Havnegade 39, 1058 Kopenhagen, Denmark. This service allows us to obtain and manage the consent of website useres for data processing.

Cookiebot collects data generated by end users who use our website. When an end user gives consent via the cookie consent tool, Cookiebot automatically logs the following data:

  • The IP number of the end user in anonymised form (the last three digits are set to 0),
  • Date and time of consent,
  • User agent of the end user's browser,
  • The URL from which the consent was sent,
  • An anonymous, random and encrypted key,
  • The consent status of the end user, which serves as proof of consent.

The key and consent status are also stored in the end-user's browser in the cookie "CookieConsent" so that the website can automatically read and follow the end-user's consent in all subsequent page requests and future end-user sessions for up to 12 months. The key is used for proof of consent and for an option to check that the consent status stored in the end-user's browser is unchanged from the original consent submitted to Cybot.

The functionality of the website is not guaranteed without the processing. The "CookieConsent" cookie set by Cookiebot is classified as necessary. There is no possibility for the user to object as long as there is a legal obligation to obtain the user's consent to certain data processing operations (Art. 7 (1), 6 (1) lit. c) GDPR).

Cybot is a recipient of your personal data and acts as a processor for us.

Additional information on the service can be found at the following link: https://www.cookiebot.com/de/privacy-policy/.

7.4 Usercentrics (Consent Management Tool)

We use the Consent Management Tool "Usercentrics" of Usercentrics GmbH, Sendlinger Str. 7, 80331 Munich, Germany. This service allows us to obtain and manage the consent of website users for data processing.

Usercentrics collects data generated by end users who use our website. When an end user provides consent, Usercentrics automatically logs the following data:

  • Browser information,
  • Device information,
  • The URL of the visited website,
  • Geographic location (Banner language),
  • The consent status of the end user, which serves as proof of consent. dient.

The consent status is also stored in the end user's browser so that the website can automatically read and follow the end user's consent in all subsequent page requests and future end user sessions for up to 12 months. Consent data (consent and withdrawal of consent) is stored for three years. The retention period corresponds to the regular limitation period according to § 195 of the German Civil Code (Bürgerliches Gesetzbuch [BGB]). The data is then deleted immediately or passed on to the responsible person in the form of a data export upon request.

The functionality of the website is not guaranteed without the described processing. There is no possibility of objection for the user as long as there is a legal obligation to obtain the user's consent to certain data processing operations (Art. 7 (1), 6 (1) lit. c) GDPR).

Usercentrics is a recipient of your personal data and acts as a processor for us.

Additional information on the service can be found at the following link: https://usercentrics.com/privacy-policy/.

8. Contents of our website

8.1 Contact support / Contact form

Personal data is collected when contacting us (e.g. via contact form or e-mail). Which data is collected in the case of the use of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Art. 6 (1) lit. f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) lit. b) GDPR. Your data will be deleted after final processing of your request; this is the case if it can be inferred from the circumstances that the matter concerned has been conclusively clarified and the deletion does not conflict with any legal obligations to retain data.

9. Newsletters

9.1 Newsletter for regular customers (without registration)

If you have provided us with your email address when purchasing goods or services, we may periodically email you offers for similar goods or services to those you have already purchased from our range. In accordance with § 7 (3) of the German Unfair Competition Act (Gesetz gegen den unlauteren Wettbewerb, UWG), we do not need to obtain your separate consent for this. In this respect, the data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 (1) lit. f) GDPR. If you have initially objected to the use of your e-mail address for this purpose, no e-mails will be sent by us. You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying the responsible person named at the beginning. For this, you will only incur transmission costs according to the prime rates. Upon receipt of your objection, the use of your e-mail address for advertising purposes will cease immediately.

9.2 Marketing newsletter (double opt-in)

On our website you are given the opportunity to subscribe to our company newsletter. What personal data is transmitted to us when ordering the newsletter, is determined by the input mask used for this purpose.

We use our newsletter to regularly communicate our offers to our customers and business partners. You can, therefore, only receive our company?s newsletter if

  1. You have a valid e-mail address and
  2. You have registered for newsletter delivery.

For legal reasons, a confirmation e-mail will be sent to the e-mail address that you entered for the first time for the newsletter dispatch using the double opt-in procedure. This confirmation e-mail is used to verify that you, as the owner of the e-mail address, have authorized the receipt of the newsletter.

When you register for the newsletter, we also store the IP address assigned by your Internet service provider (ISP) of the IT system used by you at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of your e-mail address at a later date and therefore serves our legal protection.

The personal data collected in the context of a registration for the newsletter will be used exclusively for sending our newsletter. Furthermore, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or a related registration, as could be the case in the event of changes to the newsletter offer or changes in technical circumstances. No personal data collected as part of the newsletter service will be passed on to third parties. The subscription to our newsletter can be cancelled by you at any time. The consent to the storage of personal data that you have given us for the newsletter dispatch can be revoked at any time. For the purpose of revoking the consent, you will find a corresponding link in each newsletter. Furthermore, it is also possible to unsubscribe from the newsletter mailing directly on our website at any time or to inform us of this in another way.

The legal basis for data processing for the purpose of sending newsletters is Art. 6 (1) lit. a) GDPR.

9.3 Newslettertracking

Our newsletters contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in such e-mails that are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns. By means of the embedded tracking pixel, the company can see if and when an e-mail was opened by you and which, in the e-mail located links were called by you.

Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by us in order to optimize the newsletter dispatch and to better adapt the content of future newsletters to your interests. This personal data will not be passed on to third parties. Data subjects are entitled at any time to revoke the separate declaration of consent given in this regard via the double opt-in procedure. After a revocation, this personal data will be deleted by us. We automatically interpret a withdrawal from the receipt of the newsletter as a revocation.

Such an evaluation is carried out in particular in accordance with Art. 6 (1) lit. f) GDPR on the basis of our legitimate interests in the insertion of personalized advertising, market research and/or needs-based design of our website.

10. Our activities in social networks

To allow us to communicate with you on social networks and inform you about our services, we run our own pages on these social networks. If you visit one of our social media pages, we and the provider of the social media network are joint controllers (Art. 26 GDPR) regarding to the processing operations triggered thereby, which concern personal data.

We are not the original provider of these pages, but only use them within the scope of the options offered to us by the respective providers

We would therefore like to point out as a precautionary measure that your data may also be processed outside of the European Union or the European Economic Area. Use of these networks may therefore involve data protection risks for you since the protection of your rights may be difficult, e.g. your rights to information, erasure, objection, etc. Processing on social networks frequently takes place directly for advertising purposes or for the analysis of user behaviour by network providers, and we have no control over this. If the provider creates user profiles, cookies are often used or user behaviour may be assigned directly to your own member profile on the respective social network (if you are logged in).

The processing operations of personal data described are carried out in accordance with Art. 6 (1) lit. f) GDPR on the basis of our legitimate interests and the legitimate interests of the respective provider in order to communicate with you in a timely manner or to inform you about our services. If you have to grant your consent to the respective providers to process your data as a user, the legal basis for this processing is Art. 6 (1) lit. a) GDPR in conjunction with Art. 7 GDPR.

Since we have no access to these providers? databases, we would like to point out that you would be best placed to exercise your rights (e.g. to information, rectification, erasure, etc.) directly with the respective provider. More information on the processing of your data on social networks and your options for exercising your right to object or your right of revocation (opt out) is listed below for each of the social network providers we use:

10.1 Facebook

(Joint) Data controller responsible for data processing in Europe:

Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Privacy Notice (Data Policy):

https://www.facebook.com/about/privacy

 

10.2 Instagram

(Joint) Data controller responsible for data processing in Europe:

Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

Privacy Notice (Data Policy):

http://instagram.com/legal/privacy/

Opt-out and advertising settings:

https://www.instagram.com/accounts/privacy_and_security/

 

10.3 LinkedIn

(Joint) Data controller responsible for data processing in Europe:

LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland

Privacy Notice:

https://www.linkedin.com/legal/privacy-policy

 

10.4 XING (New Work SE)

(Joint) Data controller responsible for data processing in Germany:

New Work SE, Dammtorstrasse 29-32, 20354 Hamburg, Germany

Privacy Notice:

https://privacy.xing.com/de/datenschutzerklaerung

Requests for information for XING members:

https://www.xing.com/settings/privacy/data/disclosure

 

10.5 YouTube

(Joint) Controller responsible for data processing in Europe:

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland

Privacy Notice:

https://policies.google.com/privacy

11. Web analytics

11.1 Meta Pixel (formerly Facebook Pixel)

This website uses the "Facebook Pixel" of Meta Platforms, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Meta"). The Pixel allows the behaviour of users to be tracked after they have seen or clicked on a Facebook advertisement. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help to optimise future advertising measures.

he data collected is anonymous for us and therefore does not allow us to draw conclusions about the identity of the users. However, the data is stored and processed by Meta so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes in accordance with the Facebook data usage policy (https://www.facebook.com/about/privacy/). Meta and its partners are thereby enabled to place advertisements on and outside of Facebook. A cookie may also be stored on your computer for the described purposes.

These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a) GDPR.

This US company is certified under the EU-US Data Privacy Framework. There is hereby an adequacy decision pursuant to Art. 45 GDPR, so that a transfer of personal data may also take place without further guarantees or additional measures.

11.2 Google Analytics 4 (GA4)

On our websites we use Google Analytics 4 (GA4), a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. ("Google").

In this context, pseudonymised usage profiles are created and cookies are used. The information generated by the cookie about your use of this website can be, among other things:

  • a short-term recording of the IP address without, permanent storage
  • Browser information,
  • Date and time of access,
  • Device information,
  • The URL of the visited website,
  • Geographic location,

The pseudonymised data may be transferred by Google to a server in the USA and stored there.

The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website and internet use for the purposes of market research and demand-oriented design of these internet pages. This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf. Under no circumstances will your IP address be merged with other Google data.

These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a) GDPR.

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. There is hereby an adequacy decision pursuant to Art. 45 GDPR, so that a transfer of personal data may also take place without further guarantees or additional measures.

Additional information on the service can be found at the following link: https://support.google.com/analytics/answer/12017362?hl=de.

11.3 Pardot

Our website uses the Pardot Marketing Automation System (Pardot MAS). Pardot MAS is a software supported by salesforce from Pardot LLC, 950 E Paces Ferry Rd. Suite 3300 Atlanta, GA 30326, USA. It is used to record and evaluate the movement profiles of website visitors. The processing of personal data by Pardot MAS is carried out exclusively on our behalf and in accordance with our instructions.

Pardot MAS uses cookies, i.e. text files that are stored on the user's terminal device, to help the website analyse the use of the website. You can set your browser in such a way that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies either in certain cases or generally and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.

When you visit our website, Pardot MAS records your click path and uses it to create an individual usage profile using a pseudonym. Cookies are used for this purpose, which allow your browser to be recognised.

These processing operations are only carried out when express consent is given in accordance with Art. 6 (1) lit. a) GDPR.

Additional information on the service can be found at the following link: https://www.salesforce.com/de/company/privacy/.

12. Advertising

12.1 Google Ads with Conversion-Tracking

We have integrated Google Ads on this website. The operating company of the Google Ads services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads is an Internet advertising service that allows advertisers to place ads both in Google's search engine results and in the Google advertising network. Google Ads allows an advertiser to specify certain keywords in advance, by means of which an ad is displayed in Google's search engine results exclusively when the user retrieves a keyword-relevant search result using the search engine. In the Google advertising network, the ads are distributed on topic-relevant websites by means of an automatic algorithm and in compliance with the previously defined keywords.

The purpose of Google Ads is to promote our website by displaying interest-relevant advertisements ads on the websites of third-party companies and in the search engine results of the Google search engine and a display of third-party advertisements on our website.

If you access our website via a Google ad, a so-called conversion cookie is stored on your IT system by Google. A conversion cookie loses its validity after thirty days and is not used to identify you. If the cookie has not yet expired, the conversion cookie is used to track whether certain sub-pages, for example the shopping cart of an online store system, have been called up on our website. Through the conversion cookie, both we and Google can track whether a user has reached our website via an AdWords ad, generated a turnover, i.e. completed or cancelled a purchase of goods.

The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via ads, i.e. to determine the success or failure of the respective Ads ad and to optimize our Ads ads for the future. Neither our company nor other advertisers of Google Ads receive information from Google by means of which you could be identified.

By means of the conversion cookie, personal information, for example the Internet pages visited by you, is stored. Each time you visit our website, personal data, including the IP address of the internet connection you use, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on these personal data collected via the technical procedure to third parties.

These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a) GDPR.

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. There is hereby an adequacy decision pursuant to Art. 45 GDPR, so that a transfer of personal data may also take place without further guarantees or additional measures.

Additional information on the service can be found at the following link: https://www.google.de/intl/de/policies/privacy/.

12.2 LinkedIn Ads

We have integrated LinkedIn Ads on this website. The operator of this service is LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Through this integration, we advertise our company on the social network LinkedIn. To accomplish this, LinkedIn sets a cookie in your browser, which allows for interest-based advertising based on the pages you visit.

These processing operations are only carried out when express consent is given in accordance with Art. 6 (1) lit. a GDPR. Your data will be stored as long as it is required to achieve the purpose or you withdraw your consent.

Within the scope of processing via LinkedIn, data may be transferred to the USA and Singapore. The US company is certified under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures. Furthermore the security of the transfer is regularly ensured by so-called standard contractual clauses, which guarantee that the processing of personal data is subject to a level of security that corresponds to that of the GDPR. If the standard contractual clauses are not sufficient to ensure an adequate level of security, your consent will be obtained in accordance with Art. 49 (1) lit. a) GDPR.

Additional information on the service can be found at the following link: https://de.linkedin.com/legal/privacy-policy.

12.3 Trade Desk

On our website we use the service "Trade Desk", to present interest-based advertisements to visitors. The service provider is The Trade Desk, Inc., 42 N. Chestnut Street, Ventura, CA 93001.

Trade Desk stores cookies to recognize users when they visit webpages that belong to the Trade Desk advertising network.

In this context, the following personal data may be processed:

  • IP-adress,
  • Device information,
  • Browser data,
  • Location information.

Processing operations are carried out solely with the explicit consent of the user in accordance with Art. 6(1) lit. a) GDPR.

This US-based company is certified under the EU-US Data Privacy Framework. Therefore, there is an adequacy decision pursuant to Art. 45 GDPR in place, allowing the transfer of personal data without further guarantees or additional measures.

For further information about Trade Desk, please visit: https://www.thetradedesk.com/general/privacy.

13. Plugins and other services

13.1 Google Tag Manager

On this website we use the Google Tag Manager service. The operating company of Google Tag Manager is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Through this tool, "website tags" (i.e. keywords, which are integrated into HTML elements) can be implemented and managed via an interface. Through the use of Google Tag Manager, we can automatically track which button, link or personalized image you have actively clicked on and can then record which content of our website is of particular interest to you.

The tool also triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If you have made a deactivation at the domain or cookie level, this remains in place for all tracking tags implemented with Google Tag Manager.

These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a) GDPR.

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. There is hereby an adequacy decision pursuant to Art. 45 GDPR, so that a transfer of personal data may also take place without further guarantees or additional measures.

Additional information on the service can be found at the following link: https://www.google.com/intl/de/policies/privacy/.

13.2 Salesforce CRM-System

We use the CRM system of the provider salesforce.com Inc. ("salesforce"), One Market Street, Suite 300, San Francisco, CA 94105, USA.

Salesforce is a cloud-based CRM solution for managing customer relationships. All departments, (including e.g. marketing, sales, customer service as well as online and stationary trade) work on a common CRM platform. This is used, among other things, for structured contract processing and documentation of contract initiation. In the process, Salesforce is given full access to the customer data processed by us and stored in the cloud. This can include names, addresses, e-mail addresses and telephone numbers.

If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 (1) lit. a) GDPR. In the context of an employee relationship, corresponding data processing is carried out on the basis of § 26 German Federal Data Protection Act (Bundesdatenschutzgesetz [BDSG]). The legal basis for the use of the service in the context of existing contractual relationships or contractual relationships to be initiated is Art. 6 (1) lit. b) GDPR. In all other cases, the legal basis for processing your personal data is Art. 6 (1) lit. f) GDPR. Here, our interest is in the effective coordination of internal as well as external communication and the management of customer relationships.

This US company is certified under the EU-US Data Privacy Framework. There is hereby an adequacy decision pursuant to Art. 45 GDPR, so that a transfer of personal data may also take place without further guarantees or additional measures.

Additional information on the service can be found at the following link: https://www.salesforce.com/de/company/privacy/.

14. Your rights as a data subject

14.1 Right to confirmation

You have the right to request confirmation from us as to whether personal data relating to you will be processed.

14.2 Right to information (Article 15 GDPR)

You have the right to obtain information about the personal data stored about you at any time, free of charge, as well as the right to access a copy of such data from us, in accordance with the statutory provisions.

14.3 Right to rectification (Article 16 GDPR)

You have the right to request the immediate rectification of incorrect personal data relating to yourself. Furthermore, the data subject has the right to request the completion of incomplete personal data, taking into account the purposes of the processing.

14.4 Erasure (Article 17 GDPR)

You have the right to demand that we erase the personal data relating to you be deleted without delay, provided that one of the reasons provided by law applies and if processing or further storage is not required.

14.5 Restriction to processing (Article 18 GDPR)

You have the right to request that we restrict the processing of your data if one of the legal requirements is met.

14.6 Objection (Article 21 GDPR)

You have the right to lodge an objection to the processing of personal data relating to you for reasons relating to your particular situation where this is done on the basis of Art. 6 (1) lit. e) (data processing in the public interest) or lit. f) (data processing on the basis of the weighing of legitimate interests) GDPR.

This also applies to profiling based on these provisions pursuant to Article 4 Number 4 GDPR.

Should you lodge an objection, we will no longer process your personal data unless we can demonstrate compelling and legitimate reasons for such processing that outweigh your interests, rights and freedoms, or where processing serves the assertion, exercise or defence of legal claims.

In individual cases, we process your personal data for direct marketing purposes. You have the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to profiling where this is connected to this kind of direct marketing. Should you object to the processing of your data for direct marketing purposes, we will no longer process your personal data for this purpose.

In addition, you have the right to object to our processing of your personal data for scientific or historical research purposes or for statistical purposes pursuant to Article 89 (1) GDPR for reasons arising from your particular situation, unless such processing is necessary for the performance of a task in the public interest.

You are free to exercise your right to lodge an objection in relation to the use of information society services, Directive 2002/58/EC notwithstanding, by means of automated procedures using technical specifications.

14.7 Revocation of consent regarding data protection

You have the right to revoke any consent to the processing of personal data at any time with future effect.

14.8 Lodging a complaint with a supervisory authority

You have the right to complain to a supervisory authority responsible for data protection about our processing of personal data.

15. Routine storage, erasure and blocking of personal data

We process and store your personal data only for the period of time necessary to meet the storage purpose or as required by the legal provisions to which our company is subject.

If the storage purpose no longer applies or if a required retention period expires, personal data will be routinely blocked or erased in accordance with the statutory provisions.

16. Duration of storage of personal data

The criterion for the duration of the retention of personal data is the respective legal retention period. Once this period expires, the data in question will be routinely erased, provided it is no longer required for the fulfilment or initiation of the contract.

17. Version and amendments to the Privacy Notice

This Privacy Policy is currently valid as of: June 2024.

Due to the further development of our Internet pages and offers or due to changed legal or official requirements, it may become necessary to change this Privacy Policy. You can access and print out the current data protection declaration at any time on the website under "https://uhlmann.de/en/privacy-policy/".